ZARSK logo
ZARSK
@zarsk ·
Article

5 UK HMO Hotspots Smart Investors Are Quietly Targeting in 2026

Aerial view of red-brick terraced houses in a northern English city at golden hour, with long shadows stretching across the street and warm amber light illuminating the facades.

Why the 'Obvious' Cities Are Now the Expensive Mistake

Liverpool and Manchester are genuinely great HMO cities. I'm not going to pretend otherwise. The HMO Mortgage Broker report confirms they've historically led on gross yield — and Birmingham and Leeds still attract heavy investor interest.

But 'historically led' is doing a lot of work in that sentence.

Entry prices in Manchester's M14 and M15 postcodes have climbed sharply as institutional money and individual investors piled in together. The competition for tenants is real, licensing conditions are tightening, and the margin for error on a deal has shrunk. Foot Forward's January 2026 market commentary put it plainly: Manchester and Liverpool are increasingly challenging for new entrants.

So where does that leave you? Hunting in less obvious places. Which, as it turns out, is exactly where the numbers are strongest.

1. North East England — The Yield Champion Nobody Wants to Admit

The North East is the yield leader. Full stop. whatMORTGAGE's data puts HMO yields in the region at 15.1% — a number that should stop any serious investor mid-scroll.

Sunderland, Middlesbrough, and parts of Newcastle are the specific areas drawing attention. Entry prices remain genuinely affordable compared to almost anywhere else in England. A four-bedroom HMO that would cost you £350,000 in Leeds might be acquirable here for under £200,000 — and that gap in capital outlay is where your yield lives.

The trade-off? Capital growth is slower, and you need to be honest about that. This is an income play, not a ten-year appreciation story. But if cashflow is the goal — and for most landlords building a portfolio, it should be — the North East is hard to argue against.

2. South Yorkshire — The 2026 Front-Runner With Room to Run

Ground-level street view of a clean, well-maintained Victorian terraced street in Sheffield at midday, soft natural daylight, tree-lined pavement, cars parked along the road, warm neutral tones, slightly overcast sky giving even lighting, photorealistic urban property photography style

Foot Forward flagged South Yorkshire as their front-runner for 2026 in their January report, and I think they're right.

Sheffield and Rotherham are the anchors here. Sheffield has two universities, a growing young professional population, and a structural shortage of good-quality shared housing. Rotherham is cheaper still, with regeneration money flowing in and infrastructure investment that's been building quietly for several years.

What makes South Yorkshire different from the North East is the combination: you're getting solid HMO yields AND a credible capital growth narrative. Entry prices are still realistic — you haven't missed it. But the window is narrowing. Regeneration stories tend to get discovered, and once they do, the entry price rises with the awareness.

3. West Yorkshire — Leeds Is Crowded, But Bradford and Wakefield Aren't

Leeds gets all the press. And yes, it deserves some of it — the HMO Mortgage Broker report lists it alongside Birmingham as a city with strong investor interest, and student demand is real.

But Bradford is fifteen minutes away by train and a different world in terms of entry price. The University of Bradford generates consistent tenant demand, and the city's housing stock — largely Victorian terraces — suits HMO conversion well. Wakefield is similarly overlooked, with good transport links to Leeds and a lower acquisition cost that makes the yield maths considerably more attractive.

The honest caveat: both cities require more diligence on tenant profiling and property management than a city with a tighter rental market. You need to know your streets. But that's true everywhere.

4. Edinburgh — Demand That Borders on Absurd

A Freedom of Information request published by Just Landlords in April 2026 revealed that Edinburgh averages 5,158 HMO licence applications per year — earning it the label of UK HMO capital.

That demand figure is structural, not cyclical. Edinburgh has two major universities, a year-round tourism economy, a financial services sector, and a chronic undersupply of housing relative to population. Shared properties get filled fast and stay filled.

The entry price is the catch. Edinburgh is expensive. You'll need more capital to get in, and your yield percentage will be lower than in the North East. But if you're an investor who already has equity sitting in a portfolio and wants a lower-risk, high-demand location to deploy it, Edinburgh makes a compelling case. Speak to a qualified financial adviser before committing — but don't dismiss it because of the headline price.

5. The Demand Story Underpinning All of It

None of these regional picks matter without tenant demand to back them up. And the structural demand picture is genuinely strong.

SpareRoom's demand report — cited by HMO Checker — recorded a 27% year-on-year rise in searches for rooms in shared properties. That's not a blip. That's a generational shift in how people rent, driven by affordability pressures, rising single-person household costs, and a rental market where a self-contained flat is simply out of reach for a growing share of the working population.

This is the tailwind behind every region on this list. You're not just buying into a regional yield story — you're buying into a structural demand shift that shows no sign of reversing.

And the financing piece matters too. Getting an HMO mortgage as a new investor, or freeing up equity in an existing portfolio to fund the next acquisition, is genuinely difficult. The products are specialist, the criteria are stricter than standard buy-to-let, and the lenders who understand HMOs well are a short list. ZARSK's regulated finance partners work specifically in this space — if you're trying to move capital around a portfolio or get your first HMO deal funded, that's worth knowing. You can explore the finance options at [zarsk.co.uk/finance-property](https://www.zarsk.co.uk/finance-property).

Most investors will read this list and go back to googling Manchester postcodes. That's fine — it keeps the competition thin in Sunderland and Rotherham. The investors who are quietly doing well in 2026 aren't chasing the cities everyone else already knows about. They're buying where the yield is honest, the demand is structural, and the story hasn't been fully priced in yet. The North East and South Yorkshire are at the top of my list right now. Edinburgh is the long-hold play. Bradford and Wakefield are the value gaps hiding in plain sight. Where you go from here depends on your capital, your risk appetite, and whether you're optimising for income or growth. But the data is clear: the best HMO opportunities in 2026 are not in the cities dominating the conversation.

Find live HMO listings across all five of these regions — and more — on [zarsk.co.uk](https://zarsk.co.uk). ZARSK runs what we believe is the largest and most regularly updated HMO database in the UK. If you're also looking at the financing side — whether that's your first HMO mortgage or freeing equity from an existing portfolio — our regulated partners can help at [zarsk.co.uk/finance-property](https://www.zarsk.co.uk/finance-property).
ShareXLinkedInFacebook