AI Content & Transparency Policy

KEY DETAILS — the only place these values appear. To update the company, country, product, contact or date, change them here and nowhere else in this document.

Field	Value
Company	ZARZOOM Ltd (referred to in this document as "the Company", "we", "us" or "our")
Product / Service name	ZARZOOM (the "Service")
Website	https://zarzoom.com
Governing law	England & Wales, United Kingdom
Contact	info@zarzoom.com
Last updated	2026-09-04

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1. About this Policy

1.1 The Service uses artificial intelligence to generate Content, including text, images, video, synthetic voice, and synthetic presenters or likenesses ("Avatars"). This Policy explains how that works, the limits of AI, how we and you label and disclose AI-generated material, and the responsibilities each of us has so that the use of AI is transparent and lawful.

1.2 This Policy forms part of, and is incorporated into, our Terms of Service. Words defined in the Terms of Service have the same meaning here.

2. How the Service uses AI

2.1 Content is produced by AI systems, including third-party AI models for text, image, video, and voice generation. The Service generates Content from your prompts, brand profile, instructions and configuration.

2.2 You can review and approve Content before it is published (Approval Queue) or have it published automatically (Auto-Publish). In both modes, when Content is published to your Connected Accounts, you are the author and publisher of that Content, as set out in the Terms of Service.

3. The limits of AI — accuracy and suitability

3.1 AI can be confidently wrong. AI-generated Content may be inaccurate, out of date, biased, misleading, offensive, infringing, or unsuitable, and it may misread your instructions or brand.

3.2 You are responsible for reviewing Content for accuracy, legality and suitability before it is published. If you use Auto-Publish, you accept that you have chosen to forgo item-by-item review while remaining fully responsible for the Content.

3.3 You must not present AI-generated Content as professional advice (legal, financial, medical, tax or otherwise) unless you have independently verified it and are entitled to do so.

4. Transparency and labelling obligations

4.1 Laws in some regions — including, in the EU, Article 50 of the EU AI Act — require that certain AI-generated or AI-manipulated content is disclosed or labelled, and that synthetic audio, image or video content that resembles real people, objects, places or events (sometimes called "deepfakes") is clearly marked as artificially generated or manipulated. Rules of this kind are developing and vary by country and by Third-Party Platform.

4.2 You are responsible for ensuring that Content you publish meets all applicable AI-transparency, labelling and disclosure obligations that apply to you, your audience and the Third-Party Platforms you publish to. This includes any obligation to disclose that Content is AI-generated, to label synthetic media, and to use any platform-provided "AI-generated" or "synthetic media" tags.

4.3 To support this, the Service:

• may apply or support content provenance, metadata or labelling signals where available;
• provides settings and information to help you disclose AI use; and
• does not remove or suppress AI-disclosure information that a Third-Party Platform or the law requires.

You must not use the Service to conceal, strip or defeat any required AI-disclosure, watermark, or provenance signal.

4.4 Our position under the EU AI Act. The transparency obligations in Article 50 of Regulation (EU) 2024/1689 apply from 2 August 2026. Where EU law applies: (a) as the provider of a system that generates synthetic text, images, audio and video, we must ensure that generated output is marked in a machine-readable way and detectable as artificially generated (Article 50(2)); and (b) where you publish an Avatar video, synthetic voice or other Content that shows or sounds like a real person, place or event (a "deepfake"), you — as the deployer — must disclose clearly that the Content has been artificially generated or manipulated (Article 50(4)), unless an exception in that Article applies.

4.5 What the Service does today.

(a) Visible label. Every ZARZOOM-operated public surface that shows AI-generated Content displays an "AI-generated" label on it: the Showcase (https://zarzoom.com/explore), the public post pages, public profiles, your ZARZOOM microsite, and the embeddable feed widget we serve to your own website. The label appears only on Content produced by our generation pipeline; Content you wrote or uploaded yourself is not labelled. In addition, presenter videos generated by the Service now carry a visible “Made with AI” label burned into every scene of the video file itself, so that disclosure travels with the file to whichever platform you publish it to.

(b) Machine-readable marking on our pages. Each of those pages also carries a machine-readable marker in its structured data (JSON-LD) and on the label itself, using the IPTC digital source type trainedAlgorithmicMedia — the standard code for wholly AI-generated media. Automated systems and crawlers can therefore detect the Content as artificially generated without reading the label.

(c) Marking inside the media files — not yet. We do not yet embed a provenance marker (C2PA or IPTC/XMP metadata) inside the generated image and video files themselves. That marking has to be applied where the file is created, in our content-generation engine, and it is being added there. Newly generated synthetic presenter faces are already marked in-file.

(d) What this means for you. Because of (c), a file published from the Service to a Third-Party Platform currently carries no embedded machine-readable AI marker, and automated platform detection tools will not pick one up — the visible “Made with AI” label described in (a) is burned into the picture, not into the file's metadata. You remain responsible for disclosing AI generation on the platforms you publish to (section 4.2 and 4.4(b)), using the platform settings described in section 4.6. We will update this section when in-file marking ships.

4.6 How to disclose on each platform. At the time of writing, TikTok, YouTube, Instagram, Facebook and Threads each provide a setting to mark a post as AI-generated or altered — use it whenever the Service produced the Content. LinkedIn, X, Pinterest, Reddit, Bluesky and Google Business Profile do not offer such a setting; state the disclosure in the caption or post text (for example, "Created with AI"). Platform tools change; check each platform's current rules before you publish.

5. Avatars, synthetic likeness and voice

5.1 Where you create or use an Avatar or synthetic voice, including from a face or image reference, you warrant that you have the full legal right and all necessary consents to do so and to publish the result, including the consent of any identifiable individual, as set out in the Terms of Service. You must not create a synthetic likeness or voice of any person without their authority.

5.2 You must not use Avatars or synthetic voice to impersonate, deceive, defame, or mislead, or to suggest that a real person said or did something they did not, except where it is plainly satire or fiction that is lawful and clearly disclosed, and permitted by the relevant Third-Party Platform.

5.3 Where the law or a Third-Party Platform requires it, synthetic likeness and voice Content must be disclosed or labelled as artificially generated, and you are responsible for that disclosure.

6. AI customer-service and conversational agents

6.1 We may use AI agents to handle support, sales and other conversations. Where you interact with an AI agent, we will make clear that you are communicating with an automated system, and a human can take over where appropriate.

6.2 If you use any AI conversational or agent feature we provide to interact with your own audience or customers, you are responsible for disclosing to those individuals that they are interacting with an automated system where the law requires, and for the content and conduct of that agent as it acts for you.

7. Provenance and our own channels

7.1 Content we publish on our own ZARZOOM-owned channels, including the Showcase at https://zarzoom.com/explore, is our own Content and is subject to the same transparency standards we ask of you. AI-generated Content on those channels carries the visible label and the machine-readable marker described in section 4.5(a)–(b), and this Policy is our standing disclosure alongside them.

7.2 We may keep records relating to AI generation and moderation (for example, a compliance audit log) as described in the Privacy Policy.

8. Changes to this Policy

AI law and platform rules are evolving quickly. We may update this Policy to reflect new legal and platform requirements. Where changes are material we will give reasonable notice.

9. Language

9.1 The authoritative version of this Policy is the English version. Translations are provided for convenience only.

9.2 In the event of any conflict, inconsistency, ambiguity, or question of interpretation between the English version and any translation, the English version prevails.

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End of AI Content & Transparency Policy.